Engagement
Not just subscribers. Readers.
Our audience opens, clicks, and replies at 2-3x industry benchmarks.*
160k
Active Subscribers
Published daily
94.9%
Engagement
151,869 of 160,094 active
Industry avg: 60-70%
50.6%
Open Rate
Industry median: 35-40%
1.3x above industry
7.0%
Click Rate
Industry median: 2-3%
2.8x above industry
* Across 3 years of subscriber analytics — not sampled, not modeled.
Audience Composition
A decision-maker audience
30,758
senior professionals surveyed
27% of our surveyed audience are C-level executives, senior executives, or senior managers — people with purchasing authority and budget responsibility. Based on 104,519 onboarding survey responses matched to active subscribers at a 69.5% rate.
Seniority
Mid Or Early Career
21.7%
Who Reads This
Read across 120+ countries by professionals inside the world's most important institutions
Identified by professional email domains — not self-reported, not modeled. These are verified minimums; many professionals subscribe with personal addresses, so actual institutional readership is likely significantly higher.
3,107
Government
e.g. US State Dept, UK FCDO, Australian DFAT
31,295
Corporate & International Orgs
e.g. Google, McKinsey, UN, World Bank
2,863
Universities
e.g. Georgetown, Harvard, Columbia, ANU
Engagement by segment
Every segment engages well above industry norms. Government and corporate readers click at 5-10x the industry median.
Government
3.1k subscribers
24.8%
9.9x industry
Corporate
31.3k subscribers
13.3%
5.3x industry
Education
2.9k subscribers
10.1%
4.0x industry
Personal
123k subscribers
5.5%
2.2x industry
What this means for advertisers: Your ad isn't shown to passive recipients. It's placed in front of professionals who actively engage with every edition — people who read, click, and act.
Demographics
Who they are
Self-reported data from 104,519 onboarding survey responses. Not modeled. Not estimated. What our readers told us about themselves.
Why they subscribe
Get More Entertaining Version Of News
11.5%
Technical Aspects Of Geopolitics
8.6%
Understand Geopolitics
5.9%
Global Reach
A truly global audience
A truly global audience with concentration in the Five Eyes nations, the EU, and key emerging markets. Our readers are where geopolitical decisions are made.
6%
Australia & New Zealand
Reader Conversations
Our readers don't just consume content — they engage with it
A 3-year email reply corpus shows levels of reader engagement that most media properties never achieve. Our readers write back — with questions, insights, and expertise. Industry reply rates sit below 0.5%.
3.8%
Reply Rate
Industry average: <0.5%
6.4k
Unique Repliers
Individual readers who emailed back
13.2k
Total Replies
Over 3 years of conversation